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"Objectivity is an insidious term, even in an non-absolute form. Loosening up on the ideal of objectivity by using the term “striving” does not make it any less of a misleading standard for journalism. It still draws on the notion of objectivity as something that a journalist is more or less able to exercise, depending on how skilled they are. We news consumers are used to thinking that the extent of objectivity obtained is probably as good as the real deal – and abandon our critical inquiry there. But a journalist will always be part of the story. As Candis Callison, a journalist and professor at the University of British Columbia who teaches in journalism and at the Institute for Critical Indigenous Studies, puts it: “We all have mud on our feet from somewhere.“ "