Juni – sep. 2019

TechBBQ er Skandinaviens største summit for tech-startup og innovation, og afholdes årligt i København. I 2019 ønskede holdet bag TechBBQ at sætte fokus på kønsdiversitet og på hvordan en mere mangfoldig tech-industri øger innovationskraften.

Sammen med TechBBQ udviklede Bureau M en forandringsteori for en diversitetsindsats. Bureau M hjalp med at identificere kort- og langsigtede mål, at kortlægge Bureau M hvor og hvordan summit’en implementerede delindsatsterne samt planlagde og eksekverede pressestrategi på indsatsen.

Strategien ”Diversity Gender Report 2019” samlede baggrund, målbeskrivelser og delindsatser, og blev lanceret op til summit’en. Find den her.

Berlingske Tidende dækkede indsatsen. Find det her

(Opdatering 2022:

I 2019 var andelen af programmets kvindelige speakers, pitchers og founders 31 %. I 2022 var andelen steget til 42 %).

"For TechBBQ 2019, we decided that it was about time that Gender Diversity became a much bigger part of our agenda and general strategy. To make this a reality we started working together with diversity consultant Marie Valentin Beck, who helped guide the process and gave us a very professional push in the right direction. Marie has advanced experience in strategic thinking and designing strategies to fit the organisation and its purpose which was invaluable to us and the continuos work our organisation will do to create an inclusive and diverse ecosystem for tech and entrepreneurship where men and women have equal opportunities. Thank you Marie for being a delight to work with, extremely well prepared and for guiding us in the right direction, you helped and pushed us to where we needed to be".

– Katrine Arevad, Director of Communication, TechBBQ